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CryptoCurrency Mining on Mobile as an Alternative Monetization Approach
Conference proceeding

CryptoCurrency Mining on Mobile as an Alternative Monetization Approach

Sinh Huynh, Kenny Tsu Wei Choo, Rajesh Krishna Balan, Youngki Lee, Assoc Comp Machinery and Tsu Wei Kenny Choo
Proceedings of the 20th International Workshop on Mobile Computing Systems and Applications, pp.51-56
ACM Conferences
HotMobile '19: The 20th International Workshop on Mobile Computing Systems and Applications
22/02/2019
DOI: https://doi.org/10.1145/3301293.3302372

Abstract

Applied computing -- Electronic commerce -- Digital cash Human-centered computing -- Ubiquitous and mobile computing -- Empirical studies in ubiquitous and mobile computing
Can cryptocurrency mining (crypto-mining) be a practical ad-free monetization approach for mobile app developers? We conducted a lab experiment and a user study with 228 real Android users to investigate different aspects of mobile crypto-mining. In particular, we show that mobile devices have computational resources to spare and that these can be utilized for crypto-mining with minimal impact on the mobile user experience. We also examined the profitability of mobile crypto-mining and its stability as compared to mobile advertising. In many cases, the profit of mining can exceed mobile advertising's. Most importantly, our study shows that the majority (72%) of the participants are willing to allow crypto-mining as means to replace ads to trade-off for benefits such as a better user experience.

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