Abstract
As a fundamental problem in social influence propagation analysis, learning influence parameters has been extensively investigated. Most of the existing methods are proposed to estimate the propagation probability for each edge in social networks. However, they cannot effectively learn propagation parameters of all edges due to data sparsity, especially for the edges without sufficient observed propagation. Different from the conventional methods, we introduce a novel social influence embedding problem, which is to learn parameters for nodes rather than edges. Nodes are represented as vectors in a low-dimensional space, and thus social influence information can be reflected by these vectors. We develop a new model Inf2vec, which combines both the local influence neighborhood and global user similarity to learn the representations. We conduct extensive experiments on two real-world datasets, and the results indicate that Inf2vec significantly outperforms state-of-the-art baseline algorithms.