Abstract
To study the relationship among user experience, user loyalty and game addiction of mobile online games.Methods:539 online game players were tested with SPSS 25 by using online game experience questionnaire, online game loyalty questionnaire and online game addiction questionnaire. Research results: there were 11 dimensions of online game experience, including challenge, fantasy, curiosity, control, role playing, competition, cooperation, recognition, belonging, responsibility and reward. (1) User experience has a significant positive impact on the addiction of mobile Internet games. (2) User experience has a significant positive impact on user loyalty. (3) Reward, role-playing and control have a significant positive impact on mobile Internet game addiction. (4) Rewards, recognition, curiosity and challenges have a significant positive impact on user loyalty. (5) At the same time, rewards have a significant positive impact on user loyalty and mobile online game addiction.