Abstract
In this study, an AR Smart Mirror is proposed for physical retail stores which will enable shoppers to envision themselves with the brand’s outfits, equipment and play games, creating an interactive customer experience. This proposal has several advantages over other OOH platforms, as it provides an interactive experience even though it is a contactless solution, and it brings awareness about the brand’s image to the shopper in a fun and exciting way. A Smart Mirror implementation will be developed during the course of this project, to demonstrate the use of action recognition AI and other computer vision techniques.