Abstract
The city is composed of both the material and immaterial, both of which can invest the landscape with symbolic meanings. This immateriality is inclusive of discourses on toponyms that describe and inform the urban form. Often viewed as passive signifiers, toponymic inscriptions are instead active components of place-making practices. Toponyms construct imagined geographies that relate to how people navigate, perceive and consume space. This paper aims to understand state-circumscribed toponymic guidelines in Singapore and how they inform the toponymy of a critical yet overlooked infrastructure, housing developments, and more specifically, condominiums. It seeks to examine the reasons and strategies employed by the state, property developers, real estate agents, and consumers in discursively producing and consuming the condominium market.