Drawing on our recent experience of fieldwork in north London, this paper considers the relative merits of different kinds of focus group, comparing groups composed of comparative strangers with 'natural' groups whose members are already acquainted with one another. The consequences of different recruitment strategies are assessed in terms of the group dynamics to which they give rise. Each method has its own strengths and weaknesses which should be evaluated in relation to the objectives of the research.
- Shopping around: Focus Group Research in North London
- Beverley HolbrookPeter Jackson
- Area (London 1969), Vol.28(2), pp.136-142
- Royal Geographical Society with the Institute of British Geographers
- 7
- 9912646009846
- ESD Pillar
- English
- Journal article